Welcome to the world of MarkTheTruth (MTT)

MTT is Pakistan's fast growing online news portal, which is updated round the clock with the latest and breaking news reports and world-class analysis by renowned writers and researchers.

MTT is proven as ultimate and well-trusted source of news and information for its readers from around the world for free from bias and true information and un-sided analysis.

MTT enjoys large numbers of highly educated and well-established visitors not only from Pakistan, but also from many other countries. More than 80% of our visitors are either from Pakistan or Pakistanis living in other countries, such as USA, UK, Saudi Arabia, UAE, Australia and Japan.

MTT Provides highly researched reports and well written news contents. MTT offers exclusive contents and world class reporting to allow its visitors to learn in maximum and build accurate and perfect opinion.

In addition to this, MTT's exclusive articles section, containing articles by popular columnists, providing the readers the best utilisation of their time.

All of this from MTT provides the best opportunity to the advertisers to approach the unique audiences, which may not loom to advertisers in normal course of life. The Advertisers, therefore, can reach these highly educated, well established and well settled visitors and could materialise such highly potential customers.

Site-Seer Silhouette

MTT enjoys large number of visitors from inside and outside Pakistan. Most of our visitors are of Pakistani origin. We, though, also have countable number of visitors from other countries. But almost 80% of our total visitors are either from within Pakistan or Pakistanis living abroad.

Those from Pakistan are mainly from major cities across Pakistan, including Islamabad, Rawalpindi, Lahore, Karachi, Hyderabad, Multan, Muzaffarabad, Sialkot, Faisalabad, Quetta and Peshawar. While Pakistani visitors from outside country are mainly from Europe, USA, Canada, Japan, Middle East and Australia.

Non-Pakistani MTT visitors are mainly from China, Russia, African countries, Middle East, South Asian countries, Iran and Central Asian countries.

Most of our visitors are high-speed Internet users and frequent online buyers.

Pakistani or Non-Pakistani, most of our users are either students, online shoppers, tourists, businessmen, financial analyst, journalist and influential consumers from all sorts of life.

These visitors are very active Internet users and are eager to know about everything, not just news updates and political analysis. The gender distribution of our visitors is fairly equal. Means that not only males but also females are regular visitors of our news portal. They are from all groups of ages, mainly 30 and above.

Unlike many other similar websites, which claim that most of their visitors earn a million dollar in a year, MTT does not pollute its income with biased reporting of our visitors profile. Let us tell you in a very clear manner that most of MTT's visitors are from middle class and we are proud of them. However, we do have good number of visitors, which belong to upper class, especially those Pakistanis from other countries.

Most of our visitors are believed to be active online buyers and frequent user of Internet banking. 100% of our visitors use mobile phone and do national and international calls. Generally, more than 80% of Internet users use Internet as their primary source of information.

MTT AddPoints (APs)

MTT provides uncountable number of AddPoints (APs) to our valuable advertisers. Not just the graphic or flash based banners, but text/link adds, opportunity to reach our regular members in our mailing lists, dropping a banner in to our regular E-Mail newsletter, building your corporate image by publishing a professionally written articles.

Each banner space, text/link add slot, slot of banner in our regular E-Mail Newsletter etc are considered as AddPoint (APs).

Banner Adds

MTT provides number of APs in our website to place your advertisements. We have an especially designed advertisement system, which gives maximum exposure to each and every advertisement placed on any AP in our website. We do not bind our advertisers to pay separately for each and every page or a group of pages, commonly called as section. Instead, the APs are designed and implemented in a way that each advertisement will display in almost all pages or group of pages.

Text based Adds

Specifically for small businesses, MTT had created a "MTT Sponsored By" section in the footer section of our FrontPage, where advertisers with small budgets can place their text adds. After paying a nominal fee, the advertisers will be able to display their text based adds for the whole year.

Advertising through our regular E-Mail Newsletter

Our mailing list has nearly 5,000 members at the time of this writing and the number of members is still growing. We regularly send an e-mail based newsletter to our members. The frequency of the newsletter is one newsletter per day.

Large number of our members respond to different news reports and articles, added in the newsletter, which is a proof that we are not in the Spam list.

We provide slots in our newsletters to our valuable advertisers. Advertisement through our regular newsletter is proved to be one of the best sources of advertisement through MTT. More CTR has been recorded via our newsletter than any banner based advertisement in our website.

Good thing is that advertising through our newsletter is as cheap as Rs. 1,000 are. You can buy one or more slots in one or more newsletters. In each slot, you can insert your banner, which will be linked to your website.

Approaching our members in our mailing lists with your own advertising e-mail

Instead of buying a slot in our newsletter, you can also approach our members directly. All you need to do is to send us the advertisement email and we will forward that email into our mailing list. That's it.

Banner sizes and specification for the purpose of MTT

All banner adds are rich media enabled.

Some of the banner adds have global scope. Therefore, such adds will display in the whole website.

Others may display either in FrontPage only or all pages excluding FrontPage and few other pages, such as polls page etc.

The following list of add specification is applicable to root website only. This means that no sub-domain will display your advertisement, even if you place an advertisement with global scope. At the moment, MTT does not have any sub-domain. Sub-domains are reserved for various other purposes.

The following file formats are acceptable to us.

GIF static image (.gif)
GIF animated image (.gif)
JPEG image (.jpg)
Flash movie (.swf)

MTT allows Roadblocks. The charges will however increase by 25%.

• Total runtime of any video should not exceed 10 seconds.
• Playbacks not allowed.
• 50k initial load is allowed, while streaming should not exceed 125k.
• Standard controls are must.
• The allowed frame rate is 22 per second.
• Audio may be turned on by default.
• Screen shaking is not allowed.
• Fast flashing is not allowed.
• All adds must have black border with at least 1 size.
• All static or non-static adds must be distinguishable from contents.
• The advertisers will be held accountable for the contents of the adds.

Point of Contact:

All Press release and news reports should be sent to our editorial department. Please see our Contact US page for this purpose.

In order to obtain further information for advertising in our online news portal.

Sajjad Ahmad
This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Terms & Conditions

1. The acceptance of advertisement is subject to the terms & conditions mentioned below.
2. The advertisers will be assumed to have the legal ownership of the contents of the advertisement.
3. The advertisers will have to make sure that the advertisement material, submitted by them, does not break any law in Pakistan.
4. All advertisements should strictly be according to the ethical and moral values of Pakistani society.
5. Not more than one alteration will be allowed in a month for any add. For more than one alteration, the advertisers will have to pay equal to the 25% of the total charges for that particular advertisement.
6. In case you cancel the advertisement, before it goes online, we reserve the right to deduct 50% of the total add charges. In case, you decide to cancel the advertisement after your add goes online. We will deduct the full charges for the number of days (or impressions or clicks) it served, out of the month and then 50% of the refundable amount will be deducted as our charges.
7. In case the dispute arise on any issue. The decision of MTT management will be considered as final.